.NEARLY ONE BILLION people are actually directing their enact India's overall vote-casting. It is the largest democratic physical exercise in history-- and also might also be actually the best pricey. Investing is assumed to get to 1.35 trn rupees ($ 16bn), according to the Centre for Media Research Studies (CMS), an Indian non-profit. That would certainly be actually more than double the amount spent in the previous political election in 2019 and also exceed the cash sprinkled in United States's governmental election in 2020. Why do Indian political celebrations spend such substantial totals?